Link Building Services - Confused?

Link building is vital for any site, but it can be very confusing. Are you losing your mind trying to figure out which kinds of links you need, how many you need, how fast to build them, etc…? There are so many aspects to link building that most people choose to hire professional link building services to do it for them. But once you start looking for the right link building company, you’ll quickly realize that doing so can be confusing in itself! With so many link building service providers to choose from, it is only a matter of time ‘till you are lost in a plethora of confusing options. Here at Ultra-Link, we understand that and we do our best to take you by the hand and make it as easy as possible to choose the link building service you need.

Why does everyone always end up talking about backlinks and hiring a link building service when discussing search engine rankings? Well, in laymen terms – good quality backlinks are kind of like votes for your site. Our link building company likes to explain it like this… Just like when there’s a voting competition (think how a politician wins the position they’re running for), they have to get the most votes right? In order for your site to ‘win’ top search engine rankings you almost always have to have a lot of votes (backlinks) to get there and stay there. The trick is that a quality link building service from a reputable link building company is what matters, though. You can’t just build a million random backlinks and expect to magically be at the top of the search engines and that’s where all the confusion starts. Getting quality backlinks that WILL get you to the top is where Ultra-Link’s link building services comes in.

What makes a good link building service?

The best way to determine if a link building service delivers quality backlinks begins with a simple question… can the backlinks the link building company is building result in targeted traffic eventually coming from it? Strategic link building services will not only help you rise through the rankings in search engines, but can also bring traffic to your site that is most likely interested in what you have to offer.

A Link Building Company Providing Industry or Niche Targeted Links
A smart link building company knows that even smaller sites can prove to be very valuable link sources… IF they have good, helpful content and a loyal following. A low quality site normally won’t have any followers on social media sites, subscribers or people commenting on their site. So any good link building service won’t turn away from these linking opportunities.

A Link Building Company Providing Contextual Links
You also want link building services to consider where the link is placed to determine if it’s a quality link or not. Ideally you want it to be within the content that a reader would be reading. When you’re reading a blog post or an article, do you really ever scroll down to the very bottom of a page and click on little links found down there? Probably not, right? You’re much more likely to click on a link that seems to lead to more information that supplements what it is you’re reading. A good link building company knows that. Those links at the very bottom of a page are referred to by a link building company as footer links and they’re quite often what’s considered to be SPAM links and paid-for links. That leads us to SPAM, low quality sites and why a link building service that uses them aren’t worth the money…

We know that all of this information can be overwhelming, but luckily Ultra-Link’s link building services can take care of it all for you. For anyone not experienced in SEO and the world of link building services, trying to separate the truth from the garbage in the sea of information available online can make your head spin. But if you want to know more about SPAM backlinks and low quality links to avoid, keep reading… or simply contact us today to talk about a link building service that fits your site!

What Makes a Weak Site?

You shouldn’t waste your time trying to get links from low quality, weak sites and you definitely shouldn’t pay some ‘professional’ link building company if that’s the kind of links they’re building for you. A link building service like that does you no good. But how do you know if a site is a weak site? There are a lot of ways to tell, actually. It may have very little content on it that’s helpful to readers or it may be very poor content that doesn’t serve much of a purpose. It may be brand new, meaning it hasn’t gained any respect really from search engines yet (perhaps because they aren’t utilizing professional link building services!).

SPAMMING Backlinks…

Lots of people fall into the trap of building spammy backlinks or using a link building service that does… and it often comes back to bite ‘em in the you know what. They’re normally easy backlinks to build and unfortunately, some people guide you to believe you should be using them. What’s even worse is that many link building services you come across use these kinds of backlinks as the backbone of their services! Sure, if done naturally and in good taste, some of them aren’t going to hurt your site. Confused yet? Don’t worry - unless you’ve been running a successful link building company for some time, it’s very easy to get confused. Let’s look at some examples the average Joe link building service may use that will hopefully make it a little more clear.

Forum SPAM

Most forums are sadly extreme SPAM magnets and good link building services won’t count on them. Self-proclaimed SEO experts that work a link building company will often use forums to create profile pages with links in them or put links in the profile’s signature area. Signature links are the links you often see underneath user’s comments in a forum that appear with every comment they make. Forum links like this rarely have much of an effect on your rankings, so it’s not something our link buildingt services would ever put emphasis on. Google and other search engines are getting smart enough to realize that these aren’t true ‘votes’ for your ttsite.

On the contrary (as mentioned above about being used naturally and in good taste), a good link building service knows there is the possibility of getting a little bit of targeted traffic from using forum links like this. If your site sells backpacks and you genuinely are a member of a camping forum that you love, there’s no harm in adding a link in your profile or signature to your site. If you’re contributing valuable input and engaging with members of the forum, you could easily pick up some targeted traffic. BUT if you join a camping forum purely for the purpose of dropping your link in there then don’t waste your time – and don’t use link building services that do that.

Mass Blog Comment SPAM

Many link building services have built their business around what’s called blog commenting. Again, this is something an effective link building company knows is SPAM, yet can be beneficial if done ethically and correctly. Blog commenting consists going to blogs and leaving comments in the comment section purely to get a backlink out of it since they usually offer the ability to put in your name, email and website. What most SPAMMERS (and sometimes a link building service) will do is go out and do this on hundreds and thousands of blogs using keyword phrases as their ‘name’. There’s even software that help a link building company automate this and post the same comment, said in different phrases (spun comments) across thousands of blogs all at once! You’ll find a lot of link building services that do this – stay away! Again though, there is a ‘right’ way a link building service can do blog commenting. If a link building company does it right and out of good interest, it can give you quality backlinks, help you develop relationships with others in your industry or niche and drive very targeted traffic to your site. Remember though, that while all of this may be too much to take in – Ultra-Link link building company provides the experience and professionalism to build quality backlinks with premium link building services on your behalf.

Buying Links

You can easily find link building services that go out and buy links for you or you can find marketplaces that let you buy links. This may be tempting, but it’s something you really don’t want to be doing. Google does not condone you or any link building service buying links and if they find out you’re buying links from a site that are dofollow (or hiring a link building company to do it) they will be more than happy to completely remove your site from showing up in their search results. Yeah. Ouch. Be sure that the link building company you choose isn’t buying links.

Link Exchanges

Once a very popular form of building backlinks among link building services, a good link building company knows link exchanges no longer hold the value they did years ago. Link exchanges, or reciprocal links, are merely where you get a backlink from a site in return for you linking to their site. Google easily sees that you’re playing “I’ll vote you if you vote for me” Essentially, a link building service doing this is trying to cheat the system and the search engines rarely will give you credit once they see what your link building company is doing. And it doesn’t matter if you directly do it or your link building company does it… it’s all the same. Your votes kind of cancel each other out in most situations, so a good link building company won’t mess with it. That leads us to directories…

Directories

At one point in time virtually every link building company on the planet included directories as part of their link building arsenal. Again, most of them have sadly lost their value and professional link building services rarely use them. They’ve become purely link farms full of reciprocal links (see above). Most free online directories will happily list a backlink to your site if you link to their directory. Don’t waste your time with this or a link building service that does.

On the flip side, there are a few directories worth your time that can dramatically give you more authority in Google’s eyes and a good link building company knows that. Two of them are being listed in Yahoo’s directory and in DMOZ. DMOZ is overseen and edited by humans and it can take a very long time to be approved, if they approve you.

The other ‘good’ category of directories a link building service should know about is local directories. If you run a site for a local business then you do want to try and get listed in your directories that are specific to your location. Being included in them also often gives you more weight for local Google Places listings, but that’s a whole other ball game than your normal link building services.

Premium Link Building Service Explored

By the long standing beliefs of Ultra-Link.com, a premium link building service is one that not builds backlinks from high quality sources but one that withstands the test of time. Links a link building company places today that disappear tomorrow is as good as links never being there to begin with and that’s a big problem with a lot of ‘link builders’. A link building service utilizing bad links build you these ‘authority’ links that just end up getting deleted or never even recognized by Google.

A good link building service should use backlinks with the following factors:

• Domain is aged (not just registered recently), authoritative (providing helpful, original content) and has a high page rank (the “score” Google assigns each site saying how important they think that site is)
• Link is contextual (within the content of an article or blog post) and relevant to your business, site or niche
• Link is permanent and not likely to be removed or changed in the future
• Link source is ethical

These are the kind of backlinks you want your link building services to include! So before you hire any link building company, be sure to talk to them and ensure they’re building premium, quality backlinks and not garbage that will get your site into trouble with Google. To us, a premium link building service (in a few simple words) only use links that are of the highest standards and one that GUARANTEES a rank increase to your website. Every single backlink that Ultra-Link builds with our link building services will have all the criteria mentioned above: the sites will be aged and not brand new sites that were just thrown up, they’ll be contextual links inside relevant content, they’ll be permanent links that will stick and we never use unethical or blackhat backlinks like you can easily find in another link building company.

We encourage you to take a close look at the exclusive SEO packages and link building services our link building company uses. Compare them to what other link building services offer, because we’re certain that you’ll quickly see the difference and feel confident in our link building company.